Can you afford to ignore the top 5 reasons – Why your Ecommerce Store needs a Blog ?
It is indeed exhausting to manage a Blog along with an Ecommerce store. All the technicalities and arrangement of product data tires you down.
To attach a blog after all this might seem like a burden, Doesn’t it?
Well, not if you skim through the advantages of an ecommerce blog. It is likely to lighten your load, rather than increasing it.
While we always suggest that you should allow visitors to navigate in your website without a login, we know it has practical restrictions. The data you carry is sensitive and needs to be protected. But that can affect your Google ranking.
So here are top 5 reasons why your Ecommerce Store Needs a Blog…
(1) Web-Traffic:
A blog helps Google to index your page. For who is not a member of your website, blogs serve as an information portal on your products. Generalized, if not specific, information can be given here. This helps in gaining a wider consumer base though you are not advertising directly through blogs.
(2) Idea-Exchange:
Blogs should be used as an idea exchange platform. You can share valuable ideas here with your potential and current customers. This gives your business a visible ideological base. Also, a blog is a platform for your consumers to express. You get an idea of what your audience thinks of your online store. Their posts also serve as testimonials, again indirectly contributing to your advertisement.
(3) Social- Presence :
With the increasing popularity of social networks, Facebook blogs also help you to connect with more people. Your blog can have multiple facets, like a forum for people to have independent discussions or one for them to post questions.
(4) Easy to Manage :
Blog are easy to manage, they do not require technical expertise. Ready templates are available along with the facility to fuse pictures and videos.
(5) Viral Marketing :
You can link blogs to your website. In turn, your Youtube channels can be linked to your blog. So your update frequency always remains consistent. Make sure you exploit every facility the internet offers. It is high time for that first post.
Lastly, we see the ease that blogs come with. This addresses your concerns as an entrepreneur.
If you have an eCommerce Store and want to make it popular then your ecommerce store needs a Blog for sure!
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