Instagram is now a network of 100 million users constantly engaging every month within the app.
What this ideally means that if you ship products online, your customers are probably posting photos on Instagram already.
What is Instagram,anyway?
It is an highly popular online photo-sharing, Video-Sharing and Social Networking Service that enables its users to take pictures and videos, apply digital Filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr.
The service was acquired by Facebook in April 2012 for approximately $1 billion in cash and stock.
We want to recommend Easy Steps to Integrate Instagram to Boost your Ecommerce Branding.
(1) Showcase Products from your eCommerce Catalog:
Instagram users lobe the creativity that is a main feature of this app. I would say find interesting ways to Showcase your ‘Product Images’.Say,you could use the Photo Filters very famous for this app and take pictures of your Warehouse Shelves or your Employees and Customers using the products.
(2) Promote New Products & Sale Items:
Instagram is the Ideal Launchpad for your New Product Releases or to Promote any Sale Items! It will help you add that little bit of Glamor!
(3) Add Context to Your Photos:
When you take a picture using Instagram ,make sure you add descriptive content to it. This is called -‘ Captions’. You can include Product Information , website Urls or even Discount Coupon Codes.
(4) Make Use of Relevant Hashtags:
Just like Twitter, Instagram makes use of ‘hashtags‘.These are keywords prefixes with a hash sign –like #keyword.
This is a great way to categorize images around specific themes. You can dedicate a series of Hashtag for a particular product line or product category. To use hashtags, simply add a hash sign — e.g. #Boots, along-withyour photo’s caption, and the photo will be tagged with “Boot”.
Users would ideally click on the same Hashtag , as part of your caption and see the most recent photos tagged with “boot”, including yours.
They also help Store Owners to collect photos from your followers based on a certain theme and connect with like-minded people.
(5) Share Photos on Social Networks:
Instagram provides users with the ability to share photos on Facebook, Flickr, Twitter, Tumblr, and Foursquare. Users can send photos via email, as well.
(6) Involve Staff and Employees:
Encourage employees to share relevant photos they have taken using Instagram. Create specific hashtags for them to use when sharing such photos. This is also a good way to introduce your company to your employee’s followers.
(7) Create Photos Around Relevant Themes:
Don’t just use Instagram to post photos of products.
Take a minute of two and think what your audience enjoys! Then create relevant photo themes using hashtags.
Conclusion:
The web has become all the more Visual. People now can easily express their creativity and share their interests. Your Online Business can do the same.
I would say , use Instagram to Convey the Story of your Brand! Instagram continues that trend.
Millions of people now use it to express their creativity and share their interests. A business can do the same.
Consider using Instagram to convey the story of your brand, create interest among existing and prospective customers, and promote the products you sell.
Did you know AvactisNext Has an Awesome Social Media Integration for your Online store.Explore more with AvactisNext>>
Kalpana Dogra
Digital Marketing, Social Media and SEO for Avactis
