You have a business, you have to have an online presence, a website, a blog, and so on. You have the online presence, publicising yourself on social media is inevitable. The benefits of using social media as a marketing tool are many…
Why Social Media?
Direct access to customers: both in terms of time and approach. Not only does your content reach your customers faster and more easily, you have skipped the middlemen. Moreover, the ease and speed allow you to get repeated exposure for your content which helps increase brand awareness.
A social media presence also helps you to manage your reputation using social media platforms. In case of controversies, you can address your customer’s directly rather than relying on outside agents to do the deed.
target potential customers: You can also target potential customers better because almost all social media platforms give you access to a wealth of demographic and usage data. They, then allow you to target just the demographics you are interested in. Similarly, you can access newer customers and use social media beyond the “fad” tag, to grow your business.
Engagements: Social media also allows you to be better engaged with your customers through comments and likes. A community can be built across the globe. You get instant feedback from customers and can address after sale service/complaints more promptly, resulting in a happier customer.
Most important of all it is inexpensive!
Twitter Advertising
What you spend on advertising on say Facebook or Twitter, costs you a lot less than traditional marketing outlets. This in itself is motivation enough for you to get cracking on advertising online.
As you use ads on these platforms you will realize that one works for you better than another. For example, while Facebook might have a broader user base, Twitter has better click through rates. Lots and lots of brand are using Twitter as a customer service platform because it has a better engagement. This engagement also translates to users engaging better with paid ads too. Mobile ads on Twitter to seem to perform better.
In fact, Twitter recognizes this need to be on mobile and has been working towards getting access to more features on their phones. As you advertise online you will notice that it thrives on a very dynamic environment. You will find that the most successful campaigns are the ones you monitor on an ongoing basis and tweak them while they are still running.
Twitter Mobile Ads Manager
Twitter has added a feature to its mobile app, “Twitter Ads Companion” which made twitter advertising easier than ever before as it allows you to monitor and edit your existing campaigns right from your mobile. This gives you a chance to maximize the benefits from your advertising effort and more importantly, you do not lose out because you are not on your computer. This is your chance to pick on an opportunity to advertise right away, which was not possible earlier when you had to wait to be back on your computer to make changes to your ad campaign.
The beauty of this tool is that you don’t have to download a different app, it is just embedded in the Twitter app. For Twitter advertising, all you need is a Twitter Ads account which is a breeze to setup in itself. We all know what an unwelcome strain an extra app on the phone is – in terms of space, memory usage, battery life and the works. The last thing anyone wants is another app to use just one feature of the same platform.
Twitter Ads Companion section of your regular Twitter app allows you to:
– View a summary of all campaign performances or a selected campaign
– Filter analytic metrics by impressions, engagements, spend, cost per engagement and engagement rate
– Cross-filter it as per today, yesterday, last 7 days, this quarter, last quarter, this year
– Edit campaign bids
– Edit budgets
– Edit schedules
– Pause running campaigns
– Resume paused campaigns
– Respond to notifications immediately (this allows you to add to your ad budget before it expires right from your notification e-mail.)
Right now, the only glaring feature missing is ability to start a new campaign using the tool. But Twitter is constantly working on improving the user experience, so it is very likely to add this feature too.
Twitter as a platform itself is short and sweet. The user base is growing by leaps and bounds. You will only see all the advantages of Social Media advertising mentioned above multiply while using twitter.
