There are a plethora of useful “call to action” buttons available for your online shop, but how will you decide which ones will serve the ultimate purpose. The phrase ‘call to action’ stands out in itself to suggest its usage. An ideal site visitor calls these buttons to get a desired action set by the site owner. “Call to Action” is a term commonly employed in the field of web design and user experience (UX).
Call to Action buttons play a crucial role in soliciting action from the user. To garner the requested action, buttons are placed on the website that allow the user to perform an action, such as Shopping for something, or leading to another page for additional information.
Careful Designing and location are necessary in the creation of your call to action buttons , and in this article I will list out the Simplest Practices for creating effective call to action buttons. I will also present you with examples in action to give you a better understanding of what works.
(1) Add to Cart Buttons:
At first the “Add to Cart” button could appear sort of a minor detail, however it has the potential to create an emotional connection with your brand. Your selection of Shape, Color, Font and Button Text can all affect that connection.
The mere use of the phrase ” ADD TO CART” increases the likability of a Purchase by 58% than in this below comparison:
* Add to Bag 9.8% * Add to Shopping Bag 9.8%
* Add to Basket 6.3% * Add to Shopping Cart 4.5%
* Buy 2.7% * Buy Now 1.8%
* Add Item(s) to Cart 1.8% * Add Item(s) to Bag 0.9%
* Add to My Bag 0.9% * Add to My Shopping Cart 0.9%
(2) Download Buttons :
If you run a store that Sells Digital Products of Various Kinds then this is often the best-suited Call to Action Button for your Online Store. These are almost similar to ‘Buy Now’ Button. Their main motive is to Compel a visitor to Tale Possession of a Certain Digital Product.
Hence if your Ultimate Goal is to Generate Formidable amount of Leads and Sales , the first thing is to Consider is your Call-to-Action!
(3) Trial Buttons :
How are Some Websites Absolutely Great at tempting and engaging their visitors to try their Offerings, generally in the form of a Free Trial?
Well they use the maxim of-”Less is More” and Keep the Language of their Call-to-action buttons to a minimum, whereas the others prefer to provide more information on what the trial contains.
(4) Learn More Buttons:
Usually the ”Learn more” call-to-action buttons are used at the far end of a block of teaser information (often on the home page).
These buttons are usually simple, but often over-sized with the intention of attracting visitor attention. call-to-action buttons are used at the end of a block of teaser information (often on the home page).
(5) Sign-Up Buttons:
These are Most Efficient if you want your Regular buyers and loyal customers to stayed tuned to your Seasonal offer and Promotional Campaigns. So ideally you ask them to Sign-up either to your Newsletters or contact form or Webinar or even a Survey!
Here are some Good Button Design Characteristics that you simply ought to consider while Selecting Buttons for your Store:
Use an Attention- Grabbing color that stands out
Your button Ought to be Giant and Daring
Placement of your button should be Most Prominent on your Site
Flip the Conversion Switch to your Benefit with these User-Friendly , Efficient and Good Call to Action Buttons for your Online Store.
Kalpana Dogra
Digital Marketing & Communications for Avactis
