Bing Ads are a simple tool that registers your presence on Internet. But, as an e-commerce professional, you should be aware that Bing Ads are growing .Your e-commerce sales have a huge chance of boosting with this visibility.An average web user would be inclined towards writing off Microsoft’s search engine Bing. Bonding with Yahoo, the search engine has hit the markets with a vengeance.
Bing takes care of your needs in both cases – in case you have an ad campaign ready and when you don’t.
So here are the top Ten Steps to Use Bing Ads for your E-commerce Site:
(1) Creating an Ad – campaign: This is your first step if you fall in the second category. Alternately, you can import your ready campaign. An important step after you create your first ad is about the ad group. This group brings your various but relevant ads under one tag.
(2) Edit the Ad Group: to add advertisements that you think complete one campaign you will need to edit the ad group.
(3) Testing: Testing whether your ad is online is always important. Bing does its job, but there might be a difference of perceptions. Be sure your placement and the keywords that trigger the ad are in place. Remember that Bing ads’ facility is Pay Per Click (PPC).
(4) Optimization: So make sure you keep Optimizing. Bing helps you with aids like ‘quality score’ and ‘impression share’ in this.
(5) Network : Bing also asks you to choose between Search Network, Content Network or both. Search Network contains all the sites of Bing and Yahoo; Content Network additionally has specific sites of MSN. You might fall for the ‘both’ option, but choose wisely as per requirement.
(6) Target Your Customers :Bing also gives you enough control to manage your ads. You can preview and analyze with ‘quality score’. An important step here is to target your customers. Bing has ‘advanced targeting options’ to help you here.
(7) Place Your Bid: You should also place your bid before you target as there is a chance of going overboard here. Lastly, as for managing your campaign,
(8) Tracking Site Activity :Using Bing’s campaign analytics is an effective method.
(9) Payment : Ensure that your account settings are as per your requirement. Check the conditions that Bing lays for payment and see if you fit in those. Lastly, be informed that Bing has an ‘editorial’ filter for your ads and keywords.
(10) Guidelines: Make sure your ad fits in the editorial guidelines. You don’t want to be rejected – by Bing and by its customers.
According to comScore – an internet technology company, the combined figure of Bing and Yahoo users in the USA was more than 29% in April 2013. This figure is in an upward trend. Google showed a reducing trend with more than 66%. Who is winning is hardly a matter of concern for a good entrepreneur; you can hardly miss an audience of around 30%.
