Social media updates for ecommerce are important marketing factors for many ecommerce users. As such, effectively managing engagement on sites like Facebook, Twitter, LinkedIn and YouTube is critical.
Running an e-Commerce business is all about getting your product seen & spreading word-of-mouth.
Since e-Commerce is all done online, it only makes sense that you’re marketing and advertising should be done online as well. Start by building your content base, then syndicate to social networks using a social media management application.
Start strategically with the needs of your customers clearly in mind and, early on, establish metrics that you can track. However, this is often more difficult than it sounds.
(1) Think beyond:
When we talk about social networks, Facebook is the first site that comes to our mind. However, you need to think beyond. Do not limit your imagination to one channel. Put your focus on other sites such as Pinterest, Google+, LinkedIn or Twitter. In addition, expand your presence to social content networks including Vine, Instagram, YouTube and SlideShare.
(2) Build a Content Base :
Blogs are ideal for building a content base. They can help improve search engine rankings, establish thought leadership, generate greater brand awareness, and strengthen existing bonds with your customers.
(3) Make an impact with social ads :
When it comes to social media marketing, you focus automatically on relationship building, engagement and being helpful. Social’s word-of-mouth influence becomes crucial to encourage sales.
(4) Video contents :
When talking about social media context, create video content that can generate engagement along with the images used. Also it is an effective way to compete with your competitors as a very few competitors would use video posting on social sites.
(5) Manage your social media community :
Interacting with your fans and followers is an important aspect of social media marketing. However, you need to follow certain approaches to manage your online community.
(6) Offer Discounts :
Use discounts to get customers excited about buying your product. These discounts and special promotions can be easily accessed through your social media networking, and are what encourage people to keep coming back for more.
(7) Syndicate to Social Networks:
Social network syndication is the next step in executing your content plan. Think of social media as a distribution channel through which many people can see your content.
(8) Use social media management and third-party application:
If you really want to maximize efficiency and minimize time investment, it is always recommended to use social media and third-party application.
(9) Curate Content :
Content doesn’t have to be original to your own site. One increasingly popular form of content marketing is curation, the practice of sourcing third-party information that you share with your networks.
(10) Use a Social Media Management Application:
All this content creation, social network syndication, and interaction can seem overwhelming. One way to minimize your time investment and increase efficiency is by using a social media management application.
