So,How does SEO work?
When a search engine, such as Google, crawls the product pages created by your shopping cart provider, it looks for keyword-rich URLs, unique meta tags for not only the homepage but also category pages and product pages, your site map and more.
To Increase Your Rankings In Search Engines, Avactis SEO-friendly shopping cart offers :
(1) Clean Keyword- rich , Static URLs:
Search engines make use of the actual words used in your URL structure withint their algorithms for ranking websites. A good URL structure not only does tells users what the page is about but also includes specific Keywords that the users are searching for.
For Example…
Bad Example : www.theshoemarketplace.com/index.php?main=page=product?_id=1289
Good Example : www.theshoemarketplace.com/nike/running-shoes
(2) Customizable Title, Description, and Keyword Meta Elements:
If you own an online store featuring thousands of products, you want Google and other search engines to index each individual page in order to drive more traffic to your store.
Then AvactisNext helps you upload Title, Meta Description, and Keyword meta elements without having to change the actual Product Display Name.
For Example…
Title : Organic Soap (optimal length should be less than 70characters)
Meta Description : The best and most affordable organic soap ….( Optimal length is about 155 characters)
(3) Optimized H1 Tags:
The H1 tag is the most important heading because it’s the Highest Level Tag that shows what your specific page is about. Search engines generally give this tag more weight over other headings, so it usually improves your search engine ranking when you use it correctly and in conjunction with other Onsite SEO Techniques.
For Example…
If you are into the Business of customizing BMW Cars.
<H1> Customizing Classic BMW s</H1> <p>200 words of content about Customizing Classic BMW using the keywords.</p> <H2> Customizing Paint for BMW </H2> <p>200 words of content about Customizing Paint for BMW using the keywords</p> ...... and so on!
(4) Properly Defined Custom Alt Tags:
Do you what happens when your browser connectivity is slow and the site cannot load your Product Images?
Do your customers see a defaulted blank? AvactisNext automatically uses product and category names as the Alt text for the thumbnail images unless the owner defines custom Alt text for each category and/or product.
For Example…
The “Products” image is part of a navigation bar.
The most appropriate alt attribute for the “Products” navigation image would be —
- “Aroma Candles”
- “Link to Aroma Candles”
- The image doesn’t convey content, so (alt=”Aroma Candles “) will suffice.
(5) Keyword Rich Anchor Text:
Anchor text is weighted (ranked) highly in Search Engine Algorithms because the linked text is usually relevant to the landing page.AvactisNext uses keyword rich anchor text for links that point to category and product pages in the catalog.
For Example…
If your store Deals in Digital Products, this is a highly useful feature.
Free E-book download.
(6) Efficient Tree-Like Link Structure:
The Tree Like Link Structure is a graphical representation of information on your site.AvactisNext ensures that your entire Products Catalog gets indexed.It helps provide many logical paths for both spiders and consumers to find various category and product pages. With the help of this, merchants can put products into multiple categories.
(7) Limitless Descriptions for Heavy Content:
AvactisNext can easily provide unlimited information in both product and category long descriptions. If you index more keywords on a page, the greater will be the chances that a page will rank well for multiple terms.
So Help the entire SEO juice flow into your site with Absolute Ease!
Get AvactisNext today!
Kalpana.Dogra.
Digital Marketing & SEO- Avactis
