General recommendations to accelerate the indexing of your site by search engines and promote your website on Internet:
1. Create your sitemap. There are many online services to do it, for example:
Save the sitemap in your root domain directory and register it with Google using Google Webmaster Tools
2. Create an RSS feed. Search engines index RSS feeds, so if you update your content 1-2 times a week that will be a big help. Search Google for instructions on how to create an RSS feed. If you don’t want to spend your time creating an RSS feed, use a blog built-in RSS tool.
Register your RSS feed with popular feed directories. Start with http://feedburner.com/.
3. Answer questions on “question and answer” sites. Search for such sites in Google using the “question answer” search pattern. Find a section related to your business and answer questions you know well. Insert links to your site in appropriate places. Do not spam with links: it’s not a good way to make people love you or your site.
4. Don’t purchase external links if you launched your site recently. If you think that purchasing a lot of links will place your site at the top of search results, you are mistaken. Google expects that new sites cannot have a large number of external links. They calculate that if a new site has lots of links they must have been purchased. The effect of purchasing links will be negative because Google uses special filters for finding such new sites, and that creates an adverse ranking for the site.
5. Post on forums with your site link included in your signature.
6. Create news and add it to news directories like StumbleUpon or Digg .
7. Write a press release. It is like an article, but usually more formal. Here are links to some news directories:
Search for the most suitable sites for you in Google.
8. Add social network buttons such as “Like” on Facebook to your site. If customers want to share your product with their friends, help them do it!
9. Write an interesting article and add it to an article directory. Search for “article directory” to get a list of directories. Be attentive when adding the article. Check whether the directory hides links from crawlers with a “nofollow” tag. To check this, open a recent article, find a link, highlight it, and view the selected source. If you see “nofollow,” don’t use this directory because it isn’t useful for you.
10. Try to set-up your site navigation so that each of your pages can be opened in 3 clicks starting from the home page.
I’ve now finished this short cycle of articles. They provide basic information that should point you in the right direction to get started and help you make note of useful avenues to pursue.
