So lets try to understand which image format is better to show the Products on your online shop?
Image Formats: png v/s jpeg
png v/s jpeg, the most popular ones, are often seen as competitors. Imagine a great mobile phone with all its features listed, but not with its image. Hard to sell! Aesthetics draw customers into the product; it is the first step towards a purchase.
As e-commerce entrepreneurs, your first bait for your customers is graphics. The design of your website, the colours of your logo and the font of your brand name, everything matters. What matters most are the display images of your products!
You probably know all these things. So why all the jargon?
It is simply to stress that the quality of your image makes a lot of difference to the purchase. And quality is a reflection of the image format you choose.
png v/s jpeg : Similarities with some Dissimilarities !
JPEG and PNG, the most popular ones, are often seen as competitors. The good news is that they are not. Right from their technical details to their features, they serve totally different needs. Important to mention, an e-commerce store needs both.
JPEG :
Named after its inventors – the Joint Photographic Expert Group, JPEG or JPG format falls under the technical class of “lossy compression”. It simply means a compromise on quality.
Most digital cameras use this format; hence the everyday images you click are essentially .jpg. So, if your site is something like OLX, where users are going to upload images, you need to use this format. It is also the format that suits the internet. In case you have something really great in PNG and it refuses to get uploaded, you will probably need to convert it into JPG. Photographs and realistic images fit most appropriately in this format.
PNG :
Portable Network Graphics, fondly called PNG is quite opposite to JPG. An idealist in this virtual world, this format ensures ‘to the scale images’ are produced. Known as “lossless
PNG Images for Ecommerce Stores
data compression”, there is no compromise on quality here. So when you are selling products directly for a manufacturer, you have to ensure that your website can accommodate .png images. The images a manufacturer sends you are normally in PNG format. It is also beneficial for your website as customers can see the original product as it is. PNG is very useful for line drawings and especially text. So your content can safely rest without the fear of being directly copied.
The drawback of PNG is that is does not support non-RGB colour spaces like CMYK.
JPG, as we saw, is a compromise on quality.
But both serve in different cases to an online store. An e-commerce store owner should make their fitting and fruitful use.
