The Landing Page is a separate page on a website, which has to receive traffic from various sources:
advertisements, banners, electronic mailings, social networks, and, naturally, search engines.
Contents of the Humble Landing Page
Many think that their site’s index page, or home page, can serve this function. Such is not the case, however, as these two pages serve different purposes. The index page is the point of departure for navigating the site. Its chief contents include your logo, a menu with links to the primary areas of your site, a Contact Us form, and a welcome text. Advertising banners may also be located on this page.
Importance of an Optimized Landing Page
* A landing page is something you need principally to increase your site’s conversion: the ratio of visitors to your site who go on to become your clients (customers,subscribers, etc.) to your site’s total number of visitors.
* A landing page is created in order to attract current and potential clients to various new products, promotions, and special offers in order to increase the number of orders for various products and services.
Landing Page Types:
There are two types of landing page: Reference and Transactional.
* A Reference Landing Page needs to include information about the product or service, which a visitor expects to find upon clicking a link on an advertisement or banner. The information can be presented in the form of text,images, or related links.
* The chief aim of Transactional Landing Page is to encourage visitors to perform a certain action: buy a product, request a service, or complete a registration form. As a rule, these pages contain minimal information and design: they are geared to have the visitor immediately perform the suggested action without getting distracted by anything else.
Recommendations for creating Swesome Landing Pages:
(1) Image of the Promoted Product: The page should include an image of the promoted product, or a picture reflecting the service offered. The majority of people think in complete images, not in numerous specifications and properties pertaining to a single object. An image adds emotion and helps the page make a positive impression.
(2) Headline: The headline needs to be explicit, and should convey the essence of what you’re offering to your potential clients.
(3) Comments from other clients: Short comments from other clients are a welcome addition to the landing page.
(4) Licenses & Certificates: Post licenses and certificates on the landing page. This will boost the confidence of your landing page’s visitors.
(5) Call-to-Action: Your visitor needs to be informed directly and explicitly that he must perform a given action on this page right now, this very minute. It is highly desirable to phrase this as a call to action: “Register here”; “Place your order right away”.
(6) Persuasive Arguments: Bolster your call to action with the following persuasive arguments: “Buy today and get 20% off”; “Limited to supplies on hand”.
(7) Pop-up Windows: The page should contain nothing superfluous. No menus or navigation panes with links. If your information won’t fit on one page, it’s better to display additional info in pop-up windows, to keep your visitor from leaving the current landing page.
(8) Registration forms: These must be located directly on the landing page, and should contain the bare minimum of data entry fields that you actually need to complete the registration process, rather than for working with your future client later on.You can find out his home address later. Don’t forget that having to click a”Next” button or link will cost you 20–30% of your potential clients.
(9) Font-Size: Last but not least, rest assured: no-one likes having to squint to read tiny gray text. An easily readable font size is 11 points or larger. Sentences and paragraphs should be as short as possible.
