The idea of using Facebook for Ecommerce business is still considered with a hint of doubt. However, the truth is that the degree of exposure that Facebook is able to provide your Ecommerce venture is immense!
Not only does Facebook possess the prowess to enhance your relationship with your customers, it can also be helpful in increasing sales and nurture a Long-term Ecommerce Relationship.
(a) Building a Facebook Page for Ecommerce Store :
A Facebook page serves as a visual platform that complements your online store. It allows you to post content related to your website. The look and feel of the page should communicate the message that you want to convey to your target group. Make sure the display and cover photos convey a theme that is similar to the one used on your e-commerce website, so as to maintain consistency.
The good news is that Facebook makes this task really convenient, as it is fairly easy to segregate people on the basis of the groups that they have joined. You can get them to ‘like’ your page by using free as well as paid means. The former would include informing your current customer base of your latest endeavor as well as promoting your page on related Facebook groups, while the latter comprises of using paid Facebook advertisements that become functional when you have decided your target group.The more likes you have, the larger is your community. This enables you to engage with your audience with the hope of eventually turning them into customers.
(c) Social – Branding :
It’s very important for an e-commerce business to position their unique image in the minds of its customers. This has to be achieved by communicating messages that are consistent with the value that the business hopes to provide. Facebook’s versatility ensures that you can use a mix of photos, videos and text based promotional posts to effectively reach out to your target market, thus giving you enough room to come up with a unique promotional campaign.
(d) Building and Maintaining Ecommerce Relationships :
So now that you have an active community, the next step is to involve yourself in engaging with your customers too. Make sure your community always feels that you’re responsive and reachable. This builds an aura of trust, and is great way to build and maintain healthy relationships with your customers. Remember, it is much more economical to sell to an existing customer than it is to a new one.
(e) Monitoring Results
While a presence on Facebook is a must for marketing purposes and enhancing the brand image of the store, you have also have to make sure you don’t get carried away. The extent to which you should devote your Facebook promotional efforts will also be dictated by its effect on the sales it generates. Carefully monitor the change in traffic to your website from the time you kicked off your Facebook campaign. If you notice a positive change, then you can know for sure that you’ve picked a winner. If not, do not despair. Instead, tweak and redesign your Facebook strategy to make it more relevant to your target audience.
Conclusion:
In a nutshell, it is fair to conclude that a presence Facebook for Ecommerce store can not only guarantee sales in the short term, it definitely holds the potential for advancing your store’s brand image. And that can have a far more significant impact on your business in the long term. So waste no time in getting your Facebook campaign up and running.
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