An ecommerce site differs from normal informational websites in several ways. Therefore a modified approach is required to make an online shop Search Engine optimized and appropriately make SEO friendly ecommerce cart. So,How To Make Your Ecommerce Site SEO Friendly? Lets Find out…
How is an ecommerce site different?
An ecommerce site sells products and services online.These may be off the shelf products which are made by different manufacturers.You must remember that the same products would be sold by other online retailers.Product description may be duplicated across numerous ecommerce stores,which must be avoided!
An important feature of all retailers is an SEO-Friendly ecommerce cart. By SEO-friendly we mean a system which facilitates easy and quick retrieval of products when searched through popular search engines like Google. Another significant part of an ecommerce site is the payment gateway. This part of the ecommerce process does not attract search feature. From these observations it’s easy to figure out how to make your online shop Search Engine optimized – to describe every product feature in a unique and detailed manner and to provide SEO-Friendly ecommerce cart.
Detailed and Descriptive Product Description
This is perhaps the most important element of a successful SEO in ecommerce site. You must remember that many or probably thousands of other online shops would be selling the same products. A lazy effort towards SEO for an ecommerce site would be to simply copy the product descriptions from other sites or from manufacturer’s website and paste it on your own. The inherent danger in this process is that Google search engine may penalize you for using duplicate content which would have disastrous effect on your effort towards making your online shop Search Engine optimized.
Fallout of such deliberate copying of content is lack of information on specific products. It can be seen that ecommerce sites provide scant and limited information on products and buyers are unable to decide whether to purchase the product based on available information. The abandonment rates therefore climb dramatically for such sites. The solution is quite simple. You must provide not only unique content and description of your products but also detailed information. This will enable visitors to take suitable decision and make a purchase. Product descriptions must be SEO-Friendly to attract visitors from search engines.
The product pages must have unique titles for a SEO-Friendly ecommerce cart. Sometimes, due to laziness or lack of SEO knowledge, page Titles are duplicated. This makes the task of search engines difficult resulting in lost opportunity in ranking high on search results. It’s important to have user friendly url’s which describe the product uniquely. SEO-Friendly ecommerce cart must have carefully chosen keywords placed strategically within product Title.
Conclusion
To make your online shop Search Engine optimized it’s essential to understand the dynamics of an ecommerce website. By using SEO-Friendly ecommerce cart, proper keyword placement, use of appropriate Titles and detailed descriptions, you can create a powerful ecommerce site which is SEO compatible.
The essence of SEO in ecommerce lies in providing detailed, unique descriptions of products and completely eschews duplication of content.
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Kalpana Dogra
Marketing ,Communications & SEO for Avactis
