Google Hummingbird Update and Ecommerce..Would that really affect your Online Business.? Lets Find out…We all were happy when Google celebrated its birthday this September.
Everyone quite proudly displayed the count of chocolates he/she managed to drop from Google’s doodle that day. What never crossed our minds was the thought of a gift for our beloved Google. But Google is sensitive; it had a return gift in the form of an update – the Google Hummingbird Update. That Google could now “anticipate”, speaks of how human the search has become.
All the optimization works beautifully for the end user. But what about your business perspective? The SEOs, the web strategies and the DIYs go for a spin with one small change. The crux of Google’s update is not just the robust, technical optimizations; it is your level and way of engagement. You need to understand what would be the next logical word after a word is entered in the search box.Like Google, even you need to anticipate.
(1) Selling Online: For example, if you run an e-commerce website that sells software updates, the words “free”, “trial” and “latest” would work for you. They need to be embedded in you website content.
(2) Social Engagement: The efforts, however, begin much before SEOs. Google has seriously taken the keyword “engagement” and it checks for your company’s social media engagement; they evaluate you on this basis. So that ads on Facebook you were avoiding has much value attached to it.You might have guessed where Google is going with this – yes, Google +. Your presence on Google platforms – Youtube and their social network, will work in favor of your ranking on their search engine.
(3) Mobile Responsive Ecommerce: The task of being there and getting noticed gets tougher as technology grows.Spreading literally from hand to hand, mobile technology has posed challenges unprecedented in front of e-commerce entrepreneurs.
The whole logic of a user looking to buy something on the Internet changes when he/she has a mobile in hand. With Google getting more human, it is important that even you understand this need of your potential customers. They want a quick service and a minimum response time. No one takes special time out to browse the internet through mobile. Your keywords should be ready and your website should be light to get loaded quickly. Having a mobile version or an app will be further useful.
(4) Google-Rich Reviews :Usual tricks like getting reviews from users and posting them to attract the potential ones always work. Google might also suggest the keyword “reviews” after the user types in the name of your site in the search. Understanding these changes and being ready from every aspect to be in harmony with them will help your business grow!
