Have you ever wondered how many people come to your website on a daily basis?
Most E-Commerce site owners have heard about Google Analytics or at least understand that they need it but there is still a percentage of owners that really do not take the time to look at the data on a consistent basis.
If you are not using Google Analytics ,then you are loosing a major amount of valuable website data. That could otherwise help you boost the efficiency and performance with help of Google for E-commerce site
Google Analytics is a FREE tool.
All you have to really do is apply the code that Google gives you to set up an account on your website. Exactly after a good 24-48 hours its start to gather useful data .
I would like to draw light upon two most valuable parameters that you can investigate to check the performance of using Google for E-Commerce Sites:
(I) Site Traffic:
This will give you the exact amount of unique visitors on a daily basis. You can set your parameters to see trends over a period of time or simply day to day. If your traffic is visiting your site and leaving fairly quickly you are going to want to see the data on this. The difference between a few seconds and a few minutes could be a great deal of sales or leads.
- Where your visitors are coming from – very important if you’re targeting a specific audience.
- How your visitors found your website – this is very important for determining which of your advertising campaigns are paying off. It shows if visitors found your site directly, through a referral from another website (ex: Twitter, Facebook), or from search engines.
(II) SEO :
You can see where all your traffic is coming from and for some you can actually go visit the referring link just to see where the link is sitting on that particular source. You can search the most commonly used Keywords! Google analytics provides the information on your e-commerce site, so you can understand which keyword (s) bring in traffic and which do not bring in any traffic at all.
- What keywords were used by visitors in the search engines to get to your website – this is very crucial for SEO.
- Knowing which keywords people are searching for to get to your site determines if you are on the right track.
There are many paid analytics tools out there for business owners to use but in my opinion Google analytics is probably the Most Powerful and Most Useful of them all.
Did you know that AvactisNext can be easily integrated with Google Analytics??
Kalpana Dogra
Digital Marketing ,Communications and SEO for Avactis
