Google analytics or Clicky: Which one is the best-suited Visitor Mapping Analytic ?
Google Analytics is a powerful digital analytics for anyone with a web presence, large or small. You use Analytics to gather and report on information about visitor traffic to a property. A property can be a website, a mobile application, a blog–any page or screen that receives traffic via the web or a mobile app.
Clicky is a complete web analytics tool that lets you see just about everything you could ever want about your website traffic. It combines historic reporting with real-time website monitoring in a way that is both easy and elegant. As far as software goes, it’s hard to find a better combination of simplicity, power, and value.
The on-going question is, which web analytics platform works best for you – Google analytics or Clicky?
(1) Ease of Use
Google Analytics was the most used platform as it was all that existed for a while and considered to be sufficient. It showed your stats and told you what you wanted to know.
Clicky on the other hand is faster and packaged in a much more attractive and user-friendly package.
(2) Data – Storage
Clicky’s paid accounts retain data for “between 6 and 18 months of history for individual visitors and actions.” Google Analytics, on the other hand, maintains your all-important data for at least 24 months. Data processing latency is 24-48 hours.
(3) Privacy
Google Analytics is quite well developed and firm when it comes to security and their privacy commitments haven’t changed. Clicky does not give any warranty or other assurance as to the operation, quality or functionality of the Site as well as to the content of the material appearing on the Site, its accuracy, completeness, timelessness or fitness for any particular purpose.
(4) Customization
Google Analytics and Clicky both let you customize how you can group your visitors, as well as allowing for custom funnels and advanced filtering.Clicky lets you get more detailed here than you can ever imagine. Clicky can be customized to search Twitter and report back whenever your site is mentioned. Plus, Clicky also shows you not only what keywords your traffic came in on, but your ranking for those terms as well, which is very handy, because opening another tab
Google Analytics is the place to go to customize what is going on with your AdWords campaign. They can tell you what specific actions were taken and when. If someone put your number one product in their shopping cart and never completed the sale, you’ll know about it.
(5) Costing
Google Analytics is free for anyone to use till your site generates 10 million or fewer hits per month; after that, it’s paid. It is also the logical choice if you run AdSense or buy Adwords.
Clicky both offer free versions, but to get the full package you need to pay. Depending on the version that you choose, Clicky runs $9.95 – $29.95 monthly.
Conclusion:
For E-Commerce start-ups we recommend to use Google Analytics and for medium sized enterprises, Clicky would be provide the finer search results required for further growth.
Avactis Shopping Cart can integrate with both these analytic tools effectively.
