How to improve Site performance doesn’t seem to be an important factor for some web masters but it has a vital role to play in creating effective user experience. Moreover, download speed of web pages also seems to have an impact on search engine optimization. Here are five tips to improve site performance.
(1) Use CDN
Content Delivery Networks like Akamai have been working silently in the background for more than a decade. However, few web masters seem to be aware of CDN and its role in enhancing browsing experience. CDN consists of a network of servers which are situated around the globe. Each server has a cached version of website and serves users nearest to that node. This essentially speeds up the delivery of web pages by reducing the number of hops. Lately some CDN services are available for free. CDN can speed up page download speed, enhance user experience and you will definitely notice improvement in the Site Performance.
(2) Optimize Html Code
Most web pages are made up of html code. It has been seen that much of the code is unnecessary and can be removed without in any way effecting web page. Many html editors insert code which must be removed manually. This would lead to optimization of code and speedier download. Since most of us use some kind of html editor or other, this factor is all the more critical in deciding the download speed of web pages. Many a times, the html code simply consists of rubbish which has no impact on quality of web pages. This code must be weeded out and web page optimized for better improved site performance.
(3) Compress Html Files
Site performance is heavily dependent upon the size of web pages. Some experts consider a file size of less than hundred kilobytes to be optimal. However, it may not be possible to insert images into web pages if we wish to keep the file size under this limit. There are ways to circumvent this problem and one of them is to compress the html files. The files are zipped at the server end and after delivering to the user end they are once again unzipped. This method is extremely popular with web masters to improve site performance at a huge rate.
(4) Optimize Images for the Web
Images for the web can be in different formats. However, there is a lot more which can be done to the images to optimize them for the web. These methods reduce file size considerably without an observable deterioration in image quality. It’s like having the cake and eating it too. Adobe Photoshop has specific tools for optimizing images for the web. There are many specialized filters which can be used with Photoshop to minimize the size of images and improve site performance.
(5) Understand Elements Of Your Web Page
There are many elements in a web page including html code. These may consist of background images, flash animation, and banner ads. Each of these loads on a browser sequentially or sometimes simultaneously. You must understand the various elements which go to make a web page. There are many sites which assist you with this analysis. You can then chalk out a policy to improve web page download speed and improve site performance.
Conclusion : Improving site performance must be undertaken not only to enhance user experience but also lead to better search engine optimization.
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