It’s critical!
Your Ecommerce Store’s Design has a Greater Impact on Success or Failure than almost any other factor.
It affects your Online Store’s Traffic and Search Engine Rankings too . It also affects Conversions and User-Friendliness.
Almost Everything Important about your website is connected to the Navigation!
(1) WYSIWYG: refers to “What You See Is What You Get”
WYSIWYG Web Builder is a Great Web-Site Building Tool that helps you Design and Build full-featured Web sites without having to learn HTML!
With this you can design in a Live Environment.
Your design changes are previewed in real time and you Don’t need to edit any code to make changes. You work in an absolute designer friendly environment.
(2) Quick Product Previews :
Ecommerce stores thrive on features like Best User Experience. Online Shoppers desire an Effortless and Smooth Browsing Experience.
They simply don’t want to Sit and Wait for Every Single Page to Load.This is the sole reason why they prefer quick pop-up product previews that don’t stay away from the browsing page.
With this there’s no need to return to the previous page and scroll all the way back to where you were to continue shopping .
This Feature is seamless and doesn’t disturb the shopping experience.
(3) Large Photo Background / Slider :
Big Bright Images are Godly Dominant in the world of E-commerce. As a Store Owner If you wish to capture your on-site visitor’s Attention, then A Great Image Slider is your answer. This is an Awesome way to Put a Spotlight on the Specific Product that you are trying to Pitch.
This is The Way to Visually engage your Customers .
(4) Photo Navigation :
Most Online Shop Owners are getting into this niche of Replacing their Tool-bars with Photographs.
It makes the Navigation between images and galleries is extremely simple!
The Aspect of being able to view images within the browser window even when you are off-line is a Huge plus Point ! With this Ecommerce Store Owners can make their products or categories attractive and gives their online shop a modern feel.
The Avactis stores are a great example of how to get creative with navigation.
(5) Effective Call to Action Buttons :
If Content is King, then CTAs are the Jewels on the Crown!
A Good Call to Action Button is like your Online Sales Force. It guides your visitors through the sales process and compels them to take each next step towards becoming a client or customer.
So its important to know whether you Call to Action Conveys the Same Sentiment.
Does it Get Lost in The Overall design of your Website?
Take a look at these Avactis store’s and how they consider color, placement and design for their call to action buttons.
Conclusion:
Its not Hard, But it is Hard-work! Website navigation mistakes are not only expensive and but are also avoidable! One Single Error can cost your Store Both Search Rankings and User Friendliness.
Follow the Ecommerce Web-Site Navigation Best Practices in this article, Then finally, check for the difference in your analytics.
Download Avactis For FREE today and take advantage of our fully customizable Open-source software to create and manage a beautiful online shop.
Kalpana Dogra
Digital Marketing & Communications for Avactis
