Since the inception of e-commerce, the way we shop has revolutionized. And with each passing day, e-commerce is becoming much more simple and robust. So various web stores and e-commerce websites are implementing ways to enhance the users’ shopping experience.
Given Google’s reputation and expertise, the search engine behemoth introduced the Buy with Google button. The concept of this button is so simple yet efficient that, now by merely two clicks, a buyer can perform payments and complete the transaction. Google Shopping currently redirects users to retailers’ websites, but with the “Buy now” button shoppers can buy different products direct from the search result. So, let’s read on and find out what this amazing shopper-friendly button has to offer.
Google Buy Button – How Would It Work?
The functioning and overall experience of the Google Buy button is relatively simple. To exploit the full use of this button:
- You need to set up a Google Wallet account and specify your card or payment information. In your Google Wallet account, you can set up multiple credit or debit card details and set a default card as well, which would be chosen for your transactions.
- Once set up, your Google Wallet would be used every time you use Google’s buy now button.
- When you click on Buy now, within a few clicks you can complete your transactions.
In short, clicking on the buy now button would initiate the transaction from your pre-configured Google Wallet.
Why is Google considering this?
Different e-commerce websites have sprung up like mushrooms. But among them all, Amazon is in the forefront. The launch of the “Buy with Google” button was especially targeted to fight off Amazon. Many users simply bypass Google and go straight to Amazon’s site when they are thinking about shopping. Currently when a shopper searches for a product online, Google Shopping provides a list of potential buying options and finally redirects a user to the respective shopping website. Then the user selects the product, checks-out and completes the transaction.
This long chain of a process is tiring as well as inefficient. By the introduction of “Buy with Google” button, users can shop directly from the search result. Clicking on the button would initiate the transaction and after confirmation, the transaction would be completed.
Buy with Google Button: Drawbacks
Every coin has two faces, so even though Google Buy button ensures hassle free transaction, it does pose some threat. As the Buy button would be using the Bank credentials of users already present in Google Wallet, security concerns would be paramount. Such centralized source of information would attract the attention of numerous hackers and malicious softwares.
Apart from the security concerns, the Buy button is an epitome of simplistic user experience. It would save online shoppers a lot of time and make online payment much more centralized and manageable. The introduction and use of Google Buy button might also provide steep competition to Apple Pay as well. Even though currently the use of Google Buy button is limited, it holds limitless possibilities for e-commerce and is most likely to improve in the coming years.
