What is the best strategy to optimize your online store?

2014 showed the true potential of an online store, and since then the online store initiative is booming. Be it an e-commerce website, an auction website or a website for a brick and mortar business, it is really important that you flaunt your presence and attract customers with a positive vibe.

But once you become successful in your endeavour, and are able to attract decent traffic, you need to ensure that you change the look of your website from time to time so that it doesn’t look static or monotonous. And the best possible way is to optimize your online store.

Importance of optimization

The only thing persistent is change itself. That clearly indicates that you need to change and optimize your online store every now and then. Such is the importance of optimization that social media biggies like Facebook too change their look and feel from time to time. Even Google optimizes their search page with attractive Doodles.

Optimizing your online store provides a fresh perspective and outlook. It elevates monotonous user experience and makes your store more dynamic. Not only that, it even helps to strike the right chords with your customers. It helps you to highlight products and vital information that besides helping your customers, aids you in revenue generation as well.

Things to look out for to optimize a store

The key aspect of optimization would be to add elegance without compromising the performance. You would want you traffic to increase, but that might take a toll on the loading speed as well. Hence, you need to opt for simple, light design graphics.

Also, you should plan ahead so that you can carry on with your optimization campaign with ease and without neglecting any major details. Once you have completed with the new makeover, it’s time to let the word out. And that can be achieved by social media marketing or inbound marketing. You should make the use experience as interactive and fun as possible so that they don’t hesitate to pay your online store a visit again. Given the widespread use of mobile devices, it’s must for you to make your website responsive and compatible with major mobile devices and platforms.

How to do it the right way

Now that you are endowed with the importance of optimization, the next question that stands is, what elements we need to optimize in an online store. The basic and the most important approaches are listed as follows:

1. Festive occasions – Festive occasions or the holiday season is the most important period as it brings forth an onslaught of customers. It is the time which marks the biggest sales for your online store. Hence, the best way to design your website is to change all the design elements present there and give it a festive makeover. During Christmas, you can change your website’s background and banner with small images of Santa, a sledge, and a few reindeers.

2. Showcase your discounts – On the verge of the discount season, you should highlight the various offers and deals provided by your website. You should make the navigation easy for you users and make sure that you impart complete details about the ongoing product discounts.

3. Inform your subscribers – Subscribers are your loyal customers, and it’s your duty to let them aware of all the changes, offers and activities that are about to happen. So once you are done refurnishing your website with attractive designs, you should create a gorgeous newsletter and distribute the same to all your subscribers, and social network followers.

4. SEO optimization – The best way to attract new customers is to make sure that your website comes up in users’ search results when they are searching for a keyword or query string. During festive or holiday season, a significant amount of searches revolves around the festivity. So to make sure that your website gets picked up by search engines, you need to pay heed to SEO optimization as well. You need to mention long tail keywords to further widen your website’s visibility.

5. Keeping tab of latest trends – Google trends and Yahoo are a great source of trending news and you need to utilize this to your favor. Blog about the trends that are related to your website so that people can follow their way to your website after reading your website’s blog.

So to sum up in a few words, optimizing your website is a very important aspect that decides your website’s popularity and prosperity. You need to be agile and make your website dynamic, which will showcase all the latest trends and offers provided by your online store. Also, you need to ensure that you don’t compromise with your website’s performance while optimizing your website’s design.