Successful Ecommerce stores have become a major success for people who want to sit back and finish all their shopping in one go. Plus with the variety of choices at your fingertips, who wouldn’t want to shop at an online store? There are numerous successful Ecommerce Stores that cater for people of all ages.
Here are 10 habits which help run a Successful Ecommerce Store ……
1. Think like a consumer :
Put your products in more than one category. To run a successful ecommerce store, one has to understand that, people purchase more and they experience greater overall satisfaction with the Web site. Consider up sell and cross sell opportunities by offering products that make logical sense together.
2. Be zealous about the customer experience :
The most successful e-commerce stores deliver the best customer experience. They have to focus on delivering the best customer service experience possible through their website and other online channels. The best way to find out what’s successful about your online store and what’s not working is by talking to your customers. Keep helpline numbers ready and active.
3. Simplicity :
Successful e-commerce stores simplify the overall shopping process by providing easy checkout, display of clear pricing and shipping information. They also post clear return policies and access to customer service.
4. Become a storyteller :
There are many ways e-commerce store owners can share their stories. While they can’t do it directly face-to-face, videos and pictures are the best mediums for delivering stories and for people to relate to your brand.
5. Market your store :
Once the store is created, you need to make an effort to market and promote your e-commerce store to new and existing customers. Collect email addresses on your site to help you keep in touch with customers and consider creating a newsletter.
6. Obsession with metrics :
To run and grow a successful Ecommerce Store, you have to know your metrics. These are key indicators of how healthy your business is and they give you the foundation to grow. When you know your numbers and figures, you can also make better decisions and further understand the market.
7. Make payment processing easy :
Keep the payment procedure simple. You can accept credit card payments with either a PayPal account or an online merchant account. Payment on delivery is a more popular option. Create a shopping-cart as well.
8. Experiment :
Once you get into the habit of testing ideas and assumptions, this will become a lifelong process in your business. Every successful e-commerce store is always testing different parts of their website to improve conversions and to generate more sales.
9. Discounts and prizes :
Discounts and prizes attract customers who love to shop. One can keep introducing games as well to keep their customers entertained.
10. Pictures and more pictures :
Customers love to see products from all possible angles. This makes choosing and buying easier.
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