Wouldn’t it be great to know the top 10 e-commerce trends for 2014? Indeed it will! The Top Ecommerce trends for 2014 will predict the margin of growth every online business can achieve both in Sales and Branding.
Predictions are something we all have interest in. Beyond mere curiosity, they have strategic importance for an entrepreneur. In the ever-changing cyber-world, e-commerce is subject to transitions, sometimes of huge scale.
It wasn’t until 2011, that Google Wallet changed the entire transaction process between customers and businesses in America. Or even Mark Zuckerberg’s invention would not have guessed that social communication could become a vital source of business marketing. It remains up to you how to make the best out of these changes.
(1) Growing importance of social media in e-commerce:
Zuckerberg’s Facebook is not only a feature of Top Ten E-commerce Trends of 2014, but also of similar lists of 2015, 2016 and so on. Facebook’s impact will be undeniable for many years to come.
(2) Contextually strong ads:
It is not just advertisements on the social-media sites that are going to suffice your needs. Social engagement with various schemes and interesting pages will broaden customer base. Even the advertisements need to be with much appealing messages and not just a creative but a business need.
(3) Brand loyalty :
Consumer behavior is a strong element of the dynamic nature of e-commerce. Brand loyalty goes down with every passing year and with every new e-commerce store. Answering this with a variety of rich products is a sustainable solution but the answer probably lies in building a community.
(4) Community-based purchase:
A customer’s decision of buying something is based on what experience others have of the product. Thus growing community based purchase has to be prompted with building your own communities.
(5) Latest Technologies and Upgrades:
Customers also sway towards technologically convenient options. Enlarging trends like Google Wallet should force you to infuse these widgets along with their technologies into your websites.
(6) M-Commerce:
The growth of technology is multi-dimensional and smart-phones are something every person has or aspires for. The growth of mobile phone technology is probably the toughest challenge e-commerce faces. Right form making mobile-friendly sites and apps to making transactions easy from mobile, there is scope for e-commerce to improve in many ways here.
(7) Customizations:
A similar effect of technological growth is packaging it all in one site. Customization is the need of the hour – in terms of speed, variety and convenience. Your ‘Cash on Delivery’, your ‘return policies’ and your ‘delivery time’ have to be well-defined and maintained.
(8) Regulations, Taxes ,Policies etc..
While doing all this in a rapidly connecting world, you have to keep in mind the law of the land where you are operating. Cyber laws are still evolving in many countries and a grip on their development will serve you well.
(9) Business Intelligence:
As Big Data Analytics gains importance, you need to be sure that the methods you employ for this are legal along with the efficiency of these methods.
(10) Expansive e-Globalisations:
Lastly, the growing markets across geographies have to be tamed. E-commerce owners can think conveniently that they can do it easily with the power of internet. But old tricks of understanding consumer’s needs driven by their culture still hold ground.
Keeping abreast of all the latest news, ecommerce trends and events is of Prime Importance to maintain a Competitive edge over your rivals.
