So Can Anyone Tell How To Sell Your eCommerce Store on Pinterest??Pinterest is a Distinctive Social-Media Platform which has its own unique style of sharing information and content.
However it’s essential to understand the intricacies of this site to fully realize its potential. Each eCommerce store can use these to their advantage.
(I) Your Images MUST Sparkle and Dazzle..!
Pinterest works differently from other social media sites like Facebook and Twitter.
The most important ingredient of a board is the ‘Pin’ which must instantly attract viewers.
Attention grabbing images lead to Re-pins which ultimately results in a flood of traffic to your eCommerce store.
You must make sure that the image description has a link to the product on your eCommerce store.
Links to your Pinterest as well as the product page are automatically embedded in the image which is repined.
It’s obvious that products in your store will get more and more exposure when the images are re-pinned.
Creating brilliant eye catching images for your products is therefore essential for driving traffic to your eCommerce store.
(II) Create Compelling Boards
A board on Pinterest is a collection of pins on a particular topic or subject.
Therefore it becomes imperative to create attractive and focused boards to ensure that the right kind of people view them.
Each board must have a striking image which encapsulates the spirit and purpose of the board.
While creating boards one should understand that your board will be viewed repeatedly only if it addresses specific concerns and interests. Vague and direction-less boards can turn out to be huge disasters.
The boards themselves should be well populated with sufficient number of pins. The secret to Pinterest success depends solely on the number and quality of pins which you add to boards. You can add any number of boards you wish but make sure that each one of them is unique and has genuine context.
(III) Propagate & Advertise your Pinterest Account
Waiting for customers to flock to your eCommerce store through Pinterest simply by creating boards and adding pins is like waiting for Goddard.
It’s imperative that you advertise your Pinterest through various channels. One of the ways is to add a Pinterest widget to each of your product pages in your eCommerce store. There are many types of Pinterest widgets which are available as free download.
You can choose an appropriate ‘Pin it’ widget and embed the code on the product pages.
Adding board widgets can be an effective way to advertise from your website.
(IV) Create a Buzz..!
Your Pinterest account must be a lively, exciting and happing place –where people like to visit and discover new and exciting stuff.
You need passion and a deep desire to Sell your eCommerce store if you want your Pinterest to interest others. Don’t forget that your customers are looking for some good time in addition to a big bargain when they come a visiting.
Conclusion
Pinterest has been used with great effect to sell eCommerce stores. To be a resounding success, you must add glitz and glamor to your boards and pins on Pinterest.
