There seems to be ebb and flow to guest posting. Around a year back it was in fashion and then all of a sudden guest posting disappeared from the scene. Once again it is making its appearance once again. Not that guest posts are always effective. Here are 5 ways to make guest blogging effective for ecommerce stores.
1) Content, Content, Content
The primary function of a guest post is to inform and enlighten readers. This obviously means that you have to provide great content if you want readers to become a fan follower of your post. This is better said than done. Your guest posts will only be as informative as your own domain knowledge. You should never provide old information in new bottles. Readers will quickly discover your deceit and never forgive you for wasting their time. Guest posts are best when they are served hot, right from the newsroom. They are like fresh baked bread – they taste best when they are hot. Old and stale content is sure to be trashed. You must know what you are writing about. You must also have style since presentation makes a difference. Good content is the most effective way to create an impression and get the crowd flocking to your ecommerce store.
2) Create Impressive Byline
Readers are interested to know about you – the guest post writer. If they find your post attractive, they would like to read more of what you have written. This is a terrific opportunity to let people know about you. You must create a dazzling profile or bio which is generally shown immediately after the guest post.
3) Provide Practical Advice
You must never be pedantic and archaic – dull and boring. Now you understand what it means. You must use words which are simple and advice which is practical. You must avoid theory and expound (explain) practical issues which are associated with your work. For example, functioning of an ecommerce store can be explained best with case studies and demos.
4) Link Building To Improve SEO
Guest posts have long been used for link building purposes. They are an excellent source of back links. Nothing like embedding backlinks within the content itself. Many sites and blogs do not permit backlinks within the content. In that case you can provide them in your bio.
5) Guest Post On Relevant Sites
If you are an ecommerce site, you should avoid guest posting in a football website. There are two important reasons for this. One is that your audience is different from the one which a sports site generally attracts. Your post will languish and no one will ever read it, which is a waste of effort. Moreover, you will not get any link juice out of it. In one word, your guest post is as good as useless. You must therefore ensure that your guest post is on relevant and related sites or blogs.
Conclusion
If you follow the above five ways for guest posting, they are sure to be effective for your ecommerce store. We at avactis also encourage our customers to utilize guest blogging in their content strategy for better results.
Posted By: Ishan Bhat
