Make 2006 your most profitable year ever with these top three up-to-the-minute marketing strategies.
By Derek Gehl January 23, 2006
2005 was a busy year for the internet. Last year more than a billion people went online, more than 250 billion searches were done, and total online sales accounted for over $170 billion (Forrester). More people than ever are turning to the internet to find--and buy--the products they need. This year, resolve to get your business off to a great start and make more money in 2006. To do that, here are the top three sure-fire strategies you need to boost your profits this year! More...
How to Effectively Use Testimonials
Adding this single element to your website can multiply your profits--and get your customers selling your products for you.
By Derek Gehl February 24, 2006
What do people who've actually purchased and used your product or service think about it? Answering that question is one of the most fundamental tasks your website needs to accomplish--and it's as simple to do as it is important. By using testimonials (reviews and comments from your satisfied customers) in text, audio or video format on your website, you not only answer the question, you also transform your sales pitch into a credible, unbiased recommendation for your product. More...
7 Ways to Turn a Profit Online
These simple business models can help you get started, whether you want to create a Web site for your existing company or start from scratch with a new e-business.
By Corey Rudl May 02, 2005
Going online can be a great adventure--and a lot of fun--for any small business. But if you want your Web site to be more than a hobby, you need to put some thought into how to make it profitable. No matter what your business is, you should always be thinking about ways to diversify your revenue streams to boost your profits. So to get you thinking about new strategies, I've put together a list of the seven ways you can earn income on the Web, and then I've explained how you can incorporate all of these methods to create success. More...
Payment Options for Online Shoppers
When Web site visitors become Web site shoppers, offering them a variety of ways to pay will make it easy for them to do business with you.
By Corey Rudl
It still amazes me how many bright online business owners will spend countless hours working on their Web sites and developing their offer only to neglect one of the key elements of closing the sale--making it easy for customers to buy. Since 90 percent of all Internet payments are made by credit card, your first priority should be to get yourself set up with this payment option as quickly as possible. I've seen businesses increase their sales by as much as 400 percent right after they gave their buyers this convenient way to pay. More...
7 Ways to Keep Online Customers Coming Back For More
If you want to turn visitors into buyers, these tips will help you draw—and keep—the traffic you need to prosper.
July 21, 2003 By Corey Rudl
If you've been following this column for awhile, you already know how important it is to drive qualified prospects to your Web site. What's even more important, though, is finding ways to keep them there once they've arrived. More...
Using Shopping Bot Sites to Attract New Visitors
If you're looking for a new source of extra traffic to your site, one that sends qualified buyers your way, you'll want to learn more about shopping bot sites.
February 26, 2004 By Corey Rudl
If you're an online business owner, you know that attracting qualified traffic?people who are already interested in buying your product or service?is fundamental to your success. That's why I wanted to tell you about an increasingly popular way to get that cheap, qualified traffic you're after. What I'm talking about are "shopping bots," and they're becoming more important to e-business owners all the time. More...
A to Z of Legal Issues
Everything you need to know from A to Z about going online and staying out of legal hot water.
The best way to find out what your customers want is to ask. Follow this guide to creating a survey that produces results.
October 07, 2002 By Corey Rudl
If you're in business, you already know how essential it is to listen to your customers. What you may not have realized, though, is that there's no better way to truly understand your customers' deepest desires (the wants and needs that guide and motivate each and every one of their buying decisions) than by conducting a survey. More...
Finding the Customers Most Likely to Buy
If you follow the 80-20 rule and follow up with the customers who count, you'll find your sales increasing before you know it.
November 04, 2002 By Corey Rudl
Have you ever heard of the "Pareto Principle"? If you haven't, you're missing out on one of the most effective routes there is to bigger profits. Also known as the "Vital Few and Trivial Many" rule, the Pareto Principle was named after the Italian economist who observed in 1906 that 20 percent of the Italian population owned 80 percent of Italy's wealth. But when it comes to your e-business, you're missing out on a lot of profit if you don't realize that . . .20 percent of your customers are responsible for 80 percent of your sales. More...
Top 4 Paid Online Advertising Techniques
Discover the advertising strategies that can lure scores of targeted visitors to your site without blowing your budget.
December 28, 2004 By Corey Rudl
In a recent past article (10 No-Cost Ways to Generate Site Traffic), I showed you the top 10 strategies you can use to drive traffic to your site—without spending a dime. If you've read it, you may be thinking you now know all the essentials about driving as many qualified visitors to your site as possible.
Wrong! Sure, those 10 strategies will get you a long way toward your goal, but if you're really serious about driving huge numbers of visitors to your site, you should also look into traffic-generation techniques that cost a bit of money—but are well worth the cost. More...
The Dos and Don'ts of Search Engine Optimization
Discover the top 10 things you can do that can make or break your ranking with the free search engines.
August 01, 2004 By Corey Rudl
If you want your online business to be successful, it's a good idea to optimize your site on a regular basis to make sure it's got a good position in the Web's top search engines. However, in order to maintain your ranking, you have to keep on top of what's happening in the rapidly changing search engine industry. The rules that affected your ranking yesterday may be meaningless tomorrow. More...
21 Ways to Promote Your Site Online and Off
These 21 tips will help you get the word out about your e-business.
Check out these dozen ways to give your online marketing the edge it needs.
September 02, 2003 By Corey Rudl
My customers and subscribers are always asking me about freebies on the Net: Can free resources provide solutions to their marketing needs? Are they a viable way to avoid some of the costs of marketing online? Aren't there any freebies I can use?
Allow me to restate my mantra: Your most important e-business tools must be high-quality, dependable products and services. You'll never establish your e-business as a serious presence on the Net if your pages are filled with the garish advertising and sponsorships that typically go hand-in-hand with free services, or if your site has too much downtime, or if the services you use are constantly closing up shop. More...
